The Wilderness Tourism Association of British Columbia (WTA) is a non-profit organization whose mission is to ensure a sustainable future for BC’s wilderness tourism industry through leadership, advocacy, stewardship, education and marketing support.
We believe that wilderness tourism is a viable and sustainable economic enterprise, and that BC’s wilderness tourism community must have a strong voice in determining how the lands and waters upon which they depend are planned and developed. The WTA is dedicated to the Declaration on the Rights of Indigenous Peoples Act (DRIPA), and we are committed to fostering responsible tourism in our province.
Our members represent a wide range of iconic, world-class wilderness tourism experiences across BC — from multi-day expeditions and wildlife tours to remote ranches and luxury resorts. The WTA community is a powerful network of eco-tourism leaders, each with a unique story and connection to the land.
We consult with government and non-government organizations, as well as other industry sectors to address prevalent issues and stay informed on policies, trends and research. The WTA helps wilderness tourism operators with land tenure and forestry, other land use conflicts, marine use planning, park accessibility, taxation, and the preservation of fish, wildlife and habitats.
The WTA works to promote wilderness-based tourism experiences across BC to domestic and international travellers. Our members are featured through our website and blog, newsletters, social channels, and paid ad campaigns.
